How ads work

    Reach Muslim audiences. Live in four steps.

    Upload your ad, set your targeting, and run it across halal-vetted, Muslim-focused websites at published prices. Here's everything that happens along the way.

    No auctionsPublished prices by countryFrom 21 October 2026
    £4to start, with no minimum campaign
    Minutesto set up a campaign, with no agency and no code
    How it works

    From sign-up to live.

    No technical knowledge needed, and no agency. You can have a campaign ready in the time it takes to make a cup of tea.

    1. Create an account

      Sign up in under a minute. No card needed until you top up.

    2. Upload your ad creative

      An image and the link it opens. We work out from its shape which positions it can run in: wide banners, rectangles inside articles, or tall sidebar ads.

    3. Set your targeting

      Countries, categories, language and devices, plus your budget and any daily or weekly cap.

    4. We review it, then it runs

      A person checks it against our halal standard, usually within about a day. Then it runs across the network.

    Where your ads appear

    One creative, fitted to the page.

    You don't pick a format. Your ad's shape decides which positions it can run in, and it's always shown whole, never cropped or stretched.

    PositionShapeWhere it sits
    Header and footerWideAcross the top or bottom of the page
    BannerWideFull width, between sections
    Sticky barsWideFixed to the top or bottom of the screen as people scroll
    In-articleRectangleBetween paragraphs, as people read
    SidebarTallAlongside the content on larger screens
    Side railsTallFixed beside the content on wide screens
    Targeting

    You decide who sees it.

    Four settings. Three decide where your ad can run, and one shapes which websites it favours. Set them once and we handle delivery.

    Countries Decides where it runs

    Pick any mix of countries, quick-add whole regions, or choose everywhere. Your ads never show outside them. Each country's tier sets the price you pay there.

    Devices Decides where it runs

    All devices, mobile only or desktop only. For apps, narrow mobile to iPhone or Android, and run one campaign per store so each gets its own link and its own numbers.

    Language Decides where it runs

    Tell us the language your ad is in, and it only runs on websites whose readers read that language. No English ads on Urdu-only pages.

    Categories Biggest effect on matching

    Choose up to three categories that describe what you sell. Your ads are matched to sites whose content fits, so this is the setting to get right.

    Pricing

    Published prices. No bidding.

    Pay per 1,000 impressions or per click. The price is set by the reader's country, and it's the same for every advertiser.

    These prices start on 21 October 2026. Until then every impression costs £4.00 per 1,000 (£0.60 a click), wherever the reader is.

    TierReaders inPer 1,000 impressionsPer click
    Tier 1UK, US, Canada, Australia, New Zealand£8.00£1.40
    Tier 2Gulf states, Western Europe, Singapore£6.00£1.00
    Tier 3Malaysia, Turkey, Southern and Eastern Europe, Japan and more£3.50£0.65
    Tier 4Every other country, and readers whose country can't be detected£1.00£0.40
    Start from £4

    Top up your wallet with as little as £4. No minimum campaign.

    Add funds any time

    Top up and move money into a campaign whenever you like.

    Daily and weekly caps

    Set a limit so a budget lasts as long as you want. Pause any time.

    Refundable

    Unused money you paid in by card can be refunded to that card from your wallet. The card fee you paid when topping up isn't returned.

    How we compare

    Built for this audience, not adapted to it.

    How HalalSpark differs from the two places most businesses advertise today.

    Google Ads (display)MetaHalalSpark
    How price is setAn auction: it rises with competitionAn auction: it rises with competitionPublished price per country
    Reaching Muslim customersCan't target by religionCan't target by religionAds run on Muslim-focused websites
    When an impression countsOnce half the ad is visible for a secondAs soon as the ad appears on screenOnce half the ad is visible for a second, in a checked, real browser
    Who checks your adMostly automatedMostly automatedA person, against a halal standard

    Based on Google's and Meta's published ad policies and measurement definitions, October 2026.

    Results

    See what's working.

    • Impressions, clicks and click-through rate for every campaign and every ad.
    • Broken down by country, device and ad position, so you can see where it's working.
    • Each ad on its own, so you can see which creative does best.
    Create your first ad →

    Start advertising to the Ummah today. Read the advertiser guide