How publishing works

    Your website earns. You do nothing extra.

    We place hand-reviewed, halal ads on your site and pay you for every confirmed paid impression, every month. Here's exactly how it works, from an advertiser's campaign to your account.

    Up to £4.80per 1,000 paid impressionsFrom 21 October 2026
    The 1stof every month, once you've earned £10
    £0HalalSpark fee
    The full chain

    How the money gets to you.

    Every pound you earn starts with an advertiser. Here's each step from their campaign to your account.

    1. An advertiser funds a campaign

      They choose countries, categories and a budget.

    2. We match ads to your pages

      Ads are picked to suit your site and each reader.

    3. The ad appears

      In the spots you've chosen, or the ones we find for you.

    4. The view is confirmed

      Only once it passes every check below.

    5. Your balance updates

      Within minutes, in your dashboard.

    6. You're paid on the 1st

      Once your balance reaches £10.

    Two ways to show ads

    Let us place them, or choose every spot.

    Pick whichever fits how you build your site. Both earn the same rates, and you can use both on one site.

    Automatic ads

    One line of code. We handle the rest.

    Paste one line into your site's header. We read each page's layout and place ads where they fit: between paragraphs, beside your content, or fixed to the top or bottom of the screen.

    • Best if editing your page HTML is fiddly
    • Set up in under five minutes
    • Change everything later from your dashboard, with no new code
    Automatic ads guide →
    Ads you place

    You decide exactly where each ad goes.

    Create a placement in your dashboard and you get a line of code for it. Paste it wherever you want the ad to appear.

    • Best if you control your layout closely
    • The ad appears exactly where you put the code
    • Works on WordPress, Shopify, Wix, Squarespace and any HTML site
    Placing ads guide →
    What counts as an impression

    Every impression is real, or it doesn't count.

    An ad loading on your page isn't an impression yet. It earns only once it passes every one of these checks.

    • It's a paid ad

      Only ads from paying advertisers earn. When no paid campaign matches a reader, the space shows a house ad, your own image or nothing, whichever you've chosen. None of them earns.

    • It was actually seen

      At least half the ad was on screen for a full second. Ads that load below the fold and are never scrolled to don't count.

    • In a real browser

      Known bots, crawlers, cloud servers and email scanners never get a paid ad, so they never count.

    • By someone looking

      Views from hidden tabs, from screens too small to show anything, or recorded too soon after the page opened to be real are rejected.

    • Once

      Each ad shown gets a one-time token, so a single view can't be counted twice, even if the page reloads the ad.

    • From honest traffic

      We check every website's traffic every 15 minutes. A site with suspicious clicks is suspended automatically until a person has reviewed it.

    These checks are why advertisers trust the network, and trusted networks attract more campaigns. Your numbers are honest, and so is what you're paid.

    What you earn

    Your rate follows your readers.

    Each paid impression earns at the rate for the reader's country. You get 60% of the standard price in every tier, and you're paid for impressions, not clicks.

    These rates start on 21 October 2026. Until then you earn £2.40 per 1,000 paid impressions, wherever the reader is.

    Tier 1UK, US, Canada, Australia, New Zealand£4.80per 1,000
    Tier 2Gulf states, Western Europe, Singapore£3.60per 1,000
    Tier 3Malaysia, Turkey, Southern and Eastern Europe, Japan and more£2.10per 1,000
    Tier 4Every other country, and readers whose country can't be detected£0.60per 1,000

    A month, worked through

    50,000 paid impressions from readers around the world. Example figures.

    20,000 from Tier 1× £4.80 per 1,000£96.00
    10,000 from Tier 2× £3.60 per 1,000£36.00
    5,000 from Tier 3× £2.10 per 1,000£10.50
    15,000 from Tier 4× £0.60 per 1,000£9.00
    For the month£151.50
    Getting paid

    Automatic. Every month.

    No requests and no chasing. Once you've reached the minimum, your payment goes out on the 1st.

    Minimum£10

    Below £10, your balance simply carries over to the next month.

    WhenThe 1st

    Of every month, without you having to ask.

    Our fee£0

    We don't take a cut. Your payout history shows exactly what reached you.

    On your site

    What ads look like on your pages.

    Every ad is an image, reviewed by a person against our halal standard before it can appear on your site.

    PositionShapeWhere it sits
    Header and footerWideAcross the top or bottom of your page
    BannerWideFull width, between sections
    In-articleRectangleBetween paragraphs, as people read
    SidebarTallAlongside your content on larger screens
    Sticky barsWideFixed to the top or bottom of the screen (automatic ads)
    Side railsTallFixed beside your content on wide screens (automatic ads)

    Never cropped or stretchedThe whole ad is always visible, sized to fit its space.

    Clearly labelledEvery ad carries a small “HalalSpark Ads” label.

    Fits each screenAds resize for phones, tablets and desktops.

    Your controls

    You're always in control.

    Your dashboard shows everything as it happens, and every setting is yours to change.

    Block ad categories

    Choose up to five categories you'd rather not show, and they'll never appear on your site.

    Shape automatic ads

    Include or leave out any part of your site, and choose how many ads each page shows.

    When there's no paid ad

    Show a HalalSpark house ad, one of your own images, or nothing at all. How it works

    Live dashboard

    Earnings, impressions and fill rate for each website, as they happen.

    Several websites

    Add as many as you like. Each has its own code and its own numbers.

    Stop any time

    Remove the code whenever you like. What you've earned stays yours and is paid once it reaches £10.

    Add your website →

    Every site is reviewed by a person, usually within 72 hours.