How much you'll earn
You earn for every paid ad shown on your site. The rate depends on which country each visitor is in.
These rates apply from 21 October 2026. Impressions before then earn £2.40 per 1,000, whatever the country. Nothing you've already earned changes.
Your rate per 1,000 paid impressions
Set by the visitor's country. Which tier is each country?
| Tier 1 | UK, US, Canada, Australia, New Zealand | £4.80 |
| Tier 2 | Gulf states, Germany, France, Singapore | £3.60 |
| Tier 3 | Malaysia, Turkey, South Africa, Spain | £2.10 |
| Tier 4 | Every other country, including Pakistan, Bangladesh, India and Nigeria | £0.60 |
What 10,000 paid impressions earn
Most sites have a mix. A site whose paid impressions are 20% UK and 80% Bangladesh earns about £14.40 for 10,000.
What counts
- You earn for impressions of paid ads: an ad that was at least half visible for one second.
- Clicks don't earn extra, whether the advertiser pays per impression or per click.
- Invalid traffic (bots, data-centre traffic, suspicious patterns) is excluded.
Why some impressions earn nothing
When no paid campaign matches a visitor, we show a house ad (an ad for HalalSpark) instead, so the space isn't empty. House ads don't earn. The share of your impressions that are paid is your fill rate, shown on your dashboard. Fill rate is lower in countries where fewer advertisers are buying; lower prices there should bring more of them in.
You don't have to show house ads. You can show your own images in those spaces, or nothing at all. See When there's no paid ad.
Getting paid
- Payouts run on the 1st of each month once your balance reaches £10.
- We pay through Stripe or Wise, depending on your country. HalalSpark takes no payout fee.
- Your earnings, by website, are on your dashboard and update every few minutes.